by Colin Balas, Terryberry Chicago
Monster.com recently posted an article on Company Branding and Employee Social Networks in which the author describes how the development of social networks allows people (i.e. employees) to reach thousands of people in seconds.  Like it or not, social media gives employees the ability to communicate on a large scale about their employers.  How should employers respond?  The author encourages businesses to look at it as an opportunity to build a "brand army."
"Consider this: If 100 of your employees posted something positive about your company right now, their message could potentially reach 13,000 social media users.  That is significant leverage!"
Why not apply the same concept to your employee recognition programs? With  social media now being second nature to so many people, the ability that  companies have to break down the communication walls with their recognition  efforts is out there. Not only can you create a new culture of recognition  within the walls of work, but you can also reach family and friends by integrating an internal recognition program with Facebook and Twitter. From a corporate standpoint this is very  appealing because to the outside audience (friends, family, followers) looking  in, all this recognition is tied to the company's brand. 
The advantages of  merging social media and recognition within the workplace allows one message (i.e. wall  post) to reach all employees.  This unprecedented visibility can dramatically impact communication and understanding within a company.  It opens up the doors into offices that some  employees may never get to see. For instance a West Coast office can see all the  positives in the East Coast office simply by viewing the company’s virtual  recognition wall. 
While some  companies still fear social media when it comes to their corporate brand, others  are embracing it.  Ask yourself the  question “Why have so many companies built a Facebook page?” It allows companies  to let outsiders look in, through the use of photo galleries, status updates,  blogs, and discussion pages. Through these efforts it’s the company’s hope that  you, as the potential customer, will “Like” them (we all know the famous Facebook  Like button). In a way it’s almost like they’re seeking recognition from  the general public that they have something of quality to offer. It only makes  sense that since companies seek and appreciate recognition through social media,  their employees will too.
As the article described, Sodexo used an internal social media program to maintain a company culture  where employees were proud to align themselves with the  organization.  Similar to what  Sodexo did through their internal program, whenever you can reinforce your  company brand / mission, vision, values through your recognition and engagement  efforts, it allows employees to understand why these types of programs are in  place and will better align their day to day objective with the company’s  mission.   
Labels: employee recognition and social media