Thursday, November 20, 2008

Warning: Gift Cards Might Be a Bad Idea This Holiday

We're probably all a little tired of all the doom and gloom surrounding the recent economy, but the current financial situation might be another reason to consider alternatives to gift cards this holiday.

There have been a number of studies released in recent years about the down side of gift cards. Research shows that as much as 20% of gift cards are never used. Today most of us are watching carefully how every corporate dollar is spent. Trends indicate that many businesses are planning to invest their gift budget in tangible items that are a better value this holiday.

Another reason to rethink gift cards is that a discouraging number of challenged retailers are scheduling location closings after the holiday due to the economic slow down. This means that countless gift cards will be rendered useless, or recipients may find that they need to drive for miles to find a location.

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